The Marketing Chefs is an educational
consulting group dedicated to helping small business owners
and independent professionals significantly improve their marketing
results. We're also avid foodies who enjoy sharing our love
of cooking, which is why we offer
a variety of one-day workshops that combine marketing lessons
with cooking lessons.
Today, I would like to share with you this week’s marketing tip. Facebook founder Mark Zuckerberg wants to turn the social network with 900 million users into a powerful tool to save lives. Thousands of Facebook users have signed up to be organ donors this week, thanks to a new feature on the social networking site that makes it easier to register.
By the end of day one, 6,000 people had enrolled through 22 US state registries, according to Donate Life America, which promotes donations and is working with Facebook. On a normal day, those states together see less than 400 sign up. Once again it is amazing when social media demonstrates what is possible when people collaborate.
This week I had the pleasure to attend a workshop on How New Media is Changing the Marketing Landscape. The focus was on mobile and its future applications. With 20 million Canadians owning mobile phones and 45% of them being smart phones research tells us that smart phone users are 2 times more active online. Apple although not the leader in Canada yet, continues to bring us innovation and more reasons to use our phones. The attached ad shows us that the future is closer than we think.
I would like to share with you this week’s marketing tip. It’s about an advertising campaign that stands out. Makes its point about the product offered but it really isn’t until the very end you have any idea what product is being sold. It is very serious and dramatic but it did make me smile at the end. Enjoy the video.
Today, I would like to share with you this week’s marketing tip. This might just be the most creative use of Twitter yet. Smart Argentina (you know the guys who build the tiny little cars?) have successfully created a very cool animated Twitter Ad built right into the brands stream. On first glance the ad is pretty simple, but as it gets going, you’ll follow the car through a tunnel, past trees, houses, buses, trucks and eventually into a car space just big enough for a Smart Car!
Just hold down “J” to animate! Very very cool work from our friends at BBDO Argentina.
Today, I would like to share with you this week’s marketing tip. As many of you are aware of the Social Media Monitor, I receive their emails several times a week. I have enclosed a copy of a report they have just created on Social Media Marketing. It is an extensive report on the social media tools used and the benefits received from these marketing efforts. It is a great reference tool and I encourage you to download the report.
Today, I would like to share with you this week’s marketing tip. It is about two very different social media campaigns that both achieved success in reach and impressions online. They both are about subjects that were once upon a time taboo to talk about yet it is interesting to see their results and how they chose to market their products. Once again, thinking outside the box appears to be an effective way to market your brand via social media. Enjoy the videos they are both quite different and both effective.
Today, I would like to share with you this week’s marketing tip. As many of you are aware of the TED conference i can’t help but follow the great presentations. Brené Brown spoke last year about vulnerability and she is back again with some great insights into how we stay small in our business and lives. Also about the value of vulnerability in its contribution to innovation, creativity and change. She talks about TED being a conference about failure rather than success. I have included her video for your reference. She presents with humour, humanity and vulnerability.
Today, I would like to share with you this week’s marketing tip. It is about a very fun ad from BGH. Now I did not know who BGH was when I started to watch the advertisement called Dad’s in Briefs. But it is a great example of how to build a brand with a fun consumer insight. The casting is superb and the message hits home. I certainly would remember the brand when I am out shopping for central air. Enjoy the ad I know I did.
Today, I would like to share with you this week’s marketing tip. It is about a very interesting new tool called Safego.
Users spend more time on Facebook than on any other single online destination. With a pool of 700 million users sharing updates, photos, videos, and links, the social network is also a prime target for malware and phishing scams. BitDefender developed the SafeGo Facebook app to help protect you from attacks while using Facebook. And there is an app for Twitter as well.
The whole point of Facebook is to be social. Yet The SafeGo Facebook page explains, “Using in-the-cloud scanning, Bitdefender Safego protects your social network account from all sorts of e-trouble: scams, spam, malware and private data exposure. Another tool to add to your marketing toolbox.
Today, I would like to share with you this week’s marketing tip. It is about a very interesting way to launch a new game using Twiiter.
So Hands up if you are a scrabble freak? Well, you’ve got a new challenger, and it’s the entire twitterverse! To help launch the brand new board game (remember those?!) Scrabble Trickster, they’ve created TwitterScrabble, a whole new way to get people involved in the game from around the world, purely via twitter, and laced with a daily best of the best competition.
Users landing on the microsite are challenged to write the highest scoring ScrabbleTweet from a set of 100 random characters. So all you have to do is click away and then once you think you’ve nailed it, hit “Tweet” which posts your entry to twitter for assessment. Great little idea that will probably live on much longer than the actual promotion! Check it out here.